Definition ‘A type of product manufactured by a particular company under a particular name.’ (Oxford Dictionary) ‘An identifying symbol, mark, logo, name, word and/or sentence that companies use to distinguish their product from others.’ (Investopedia) Brand creates an awareness, recognition and appreciation. It is the way people are made to feel about the person/company … More What is Author Brand?
Upon reading or hearing the word ‘platform’, most people will immediately think of a railway station or the raised area upon which a speaker stands. It is the latter concept that holds most relevance for this discussion. Though this is primarily aimed toward new, inexperienced, authors those already upon their author career path may find … More What is an Author Platform?
New Year Resolutions are to all intents and purposes gimmicks which, as many will attest, tend to fail within a month or two. Nevertheless, this does not decry the reality of such a time of year focusing the mind upon the future. Authors may well find the season an appropriate occasion for considering their schedules … More The Way Ahead (2019)
Another intriguing memoir that provides further insight into African culture. Though this memoir stands on its own without the need to have read any of the author’s other books, readers would benefit from having read Lucinda’s more personal, award winning, memoir ‘Walking Over Eggshells’. Even if the reader choses not to read it now, it … More Truth, Lies & Propaganda by Lucinda E. Clarke
For those of the Christian faith Christmas is a time of thanksgiving for, and celebration of, the gift of God’s Son to mankind (generic term) without who there would be no redemption. In the modern materialistic world many forget this despite it being the root of gift giving (a reminder of what God has done … More How Authors and Readers May Gift Each Other
Though Google’s Gmail is a popular e-mail service it is probable many users do not really comprehend how fundamentally different the system is to other well known ones such as Yahoo, Outlook (Hotmail); AOL, etc. The differences need to be understood to avoid errors that could have serious impact. Much of the confusion comes from … More Understanding Gmail
Over the years a number of articles have been published in this website which are aimed at helping independent authors produce the best quality manuscript they can. Some were published a long time ago and may not have been seen by those just starting out on their writing career. The following is a resume of … More Self-Editing a Book
Regular readers of and visitors to this website and the associate social media accounts will recall a recent survey regarding whether readers skip or read prologues. That was the first of what is expected to be a three part survey respecting book front and back matter. The ultimate intent is to provide authors (though readers … More Prologue v Preface – 100 Word Survey
In a previous article Landing Pages the overall concept of such pages was considered and discussed. One primary conclusion reached was ‘Overall, considering the costs involved, landing pages are most appropriate for those who run regular marketing campaigns and, of course, have the resources to do so. For indie authors, who usually just wish to … More Free Landing Pages
This is an excellent story of how to judge someone from external appearances can be very misleading and has the very real potential of hiding their true character and nature. A lesson relevant to all societies and periods. Characters and scenes are well described enabling readers to visualise each as they read. The twists and … More Appearances by Suzy Stewart Dubot