What is Author Brand?

Definition ‘A type of product manufactured by a particular company under a particular name.’ (Oxford Dictionary) ‘An identifying symbol, mark, logo, name, word and/or sentence that companies use to distinguish their product from others.’ (Investopedia)   Brand creates an awareness, recognition and appreciation. It is the way people are made to feel about the person/company … More What is Author Brand?

Truth, Lies & Propaganda by Lucinda E. Clarke

Another intriguing memoir that provides further insight into African culture. Though this memoir stands on its own without the need to have read any of the author’s other books, readers would benefit from having read Lucinda’s more personal, award winning, memoir ‘Walking Over Eggshells’. Even if the reader choses not to read it now, it … More Truth, Lies & Propaganda by Lucinda E. Clarke

Understanding Gmail

Though Google’s Gmail is a popular e-mail service it is probable many users do not really comprehend how fundamentally different the system is to other well known ones such as Yahoo, Outlook (Hotmail); AOL, etc. The differences need to be understood to avoid errors that could have serious impact. Much of the confusion comes from … More Understanding Gmail

Self-Editing a Book

Over the years a number of articles have been published in this website which are aimed at helping independent authors produce the best quality manuscript they can. Some were published a long time ago and may not have been seen by those just starting out on their writing career. The following is a resume of … More Self-Editing a Book

Free Landing Pages

In a previous article Landing Pages the overall concept of such pages was considered and discussed. One primary conclusion reached was ‘Overall, considering the costs involved, landing pages are most appropriate for those who run regular marketing campaigns and, of course, have the resources to do so. For indie authors, who usually just wish to … More Free Landing Pages