Instagram and Authors

Is Instagram a useful tool for authors? It does have its advantages but it also has limitations and drawbacks. Authors, especially independent (indie) ones, consistently look for ways to get news of their books out to readers. The usual route, beside large paid for publicity campaigns that most indie author cannot afford and author websites … More Instagram and Authors

What In Book?

  What do authors tell people when they ask what their book is about, (what is in it)? What should authors say about their book’s content when marketing/publicising?   To some the above may appear to be odd questions; Of course, they know what they should be saying – can there be any doubt? Well … More What In Book?

Newsletters

This topic, as is often the case considering the overall intent for this website, will be approached from the perspective of an independent (indie) author. Nevertheless, much will also be of interest to other on-line entrepreneurs; small business users; etc. Note: The original intent for this article was to combine the topic of newsletters with … More Newsletters

Pinterest for Authors

Not another account to manage! No doubt many self-publishing authors will react that way. Life is hectic enough with having not only to write, format and publish but also publicise and market books. On top of which there is the need to constantly interact with readers, fans, followers, customers etc. No matter the perspective taken, … More Pinterest for Authors