Naturally, any author will be gratified if someone invites them to participate in an interview. Nevertheless, do these interviews really serve any purpose beside satisfying an interviewee’s narcissistic nature? If so, who will be interested? In answer to the first question most will agree these interviews do have a purpose, as will become evident in … More The Purpose of Author Interviews
The term ‘antitrust’ is primarily used within the United States of America but has worldwide implications. ‘In the United States, antitrust laws are intended to stop large firms taking over their competitors, fixing prices with their competitors, or interfering with free competition in any way.’ (Collins Dictionary) ‘Preventing or controlling trusts or … More Antitrust Investigations and Authors
Back in 2011-2012, when self-publishing was in its infancy, there was considerable interest in the new medium. Consequently, it was not difficult for new authors to gain attention for themselves and their books. Of course, the fact of it being a new product also meant there were fewer self-published books. Readers therefore had little difficulty … More Has Book Marketing become a Lottery?
Understandably, the title of this article will initially and principally attract authors based within the United Kingdom (UK), nevertheless, it may help those based in other territories to also take note. Obviously Brexit impacts upon all aspects of UK life and business including the book industry. Even if the decision to bow out … More Brexit And Authors
How Do You Prefer to Read? In these innovative days when there are multiple technological devises available it has been inevitable many reader’s habits will change. Though the everlasting popularity of physical books does not appear to have diminished excessively, there is no denying the advent of smartphones, tablets and e-readers have had an impact. … More Survey – Preferred Reading Method(s)
Undoubtedly responses to this question will be varied. Summer holidays are a period when people like to take a break from their normal run-of-the-mill daily lives, or at least that is the theory. The principal aim is to relax and have fun: with family, where they have one; with friends; or sometimes alone (‘Getting away … More Are Summer Holidays a Time to Promote Books?
Regrettably, in modern society there appear to be numerous people whose only aim is to abuse and take advantage of the innocent, unsuspecting, online user. This is across the whole spectrum of online activity no matter where and when. How to remain safe in such circumstances is an issue for many. This article will specifically … More How to Stay Safe on Social Media
Like it or not, book covers DO matter. In truth it really should be more the blurb and other descriptions that catch potential readers attentions however, it is a fact many are initially persuaded by the cover image. This is even to the extent that if the cover does not appeal to them straight away … More Top Selling Book Covers
Before going on to discuss this topic it will help readers to understand what a Facebook Page is: Anyone who has interacted in any manner with Facebook will have encountered Facebook Profiles, which are the ‘personal’ pages for individuals. These are commonly, simply referred to as a ‘Facebook Profile’ and may be set to be … More Are Facebook Pages Worth the Effort?
Marketing, for many authors, is an evil and sometimes terrifying concept. They would rather be left to get on with their writing and to live the quiet life of an introvert. However, like it or not, marketing is a necessary component in an author’s toolbox. How else will readers know their book(s) exist unless they … More Seasonal Marketing