In traditional publishing it used to be normal, and expected, authors would tour their home country and perhaps others, with news of their latest release. These tours comprised various public engagements in which the author would speak on: some topic from the book; their writing habits; where their inspiration came from; the writing life; etc. … More Blog Tours – What They Are and How to Set One Up
Marketing and finding time for it is, for many authors, irrespective of whether they are self-published or traditionally published, a bane. It is often a source of irritation because writing time has to be sacrificed to attend to it. Nonetheless, it is a necessary element in the authoring process. Without it how are readers to … More Making Time for Marketing
Marketing, no matter the business or person, is always a challenge. This is even more so for independent (indie) authors who, initially at least, have never been exposed to such a world. Consequently, anything that provides quality insight into it is very welcome. The author, Mark Coker, is the founder of Smashwords, a publishing and … More Smashwords Book Marketing Guide by Mark Coker
TikTok is a short-form video sharing social media site that gained substantial popularity in 2019 (it was the second most downloaded social media app (application) that year). The originating company Douyin (under which the site continues to trade in China) was founded in 2012. It was not until 2017 it launched an app for international … More TikTok and Authors
!!! IMPORTANT!!! This should be read in conjunction with the previous article Why Amazon is Removing Reviews the content of which remains relevant. Undoubtedly, though it remains a topic of discussion for some, product reviews can be influential in shopper decisions. As a result, many producers, including authors, are, and have been … More Amazon Anti-Manipulation Policy for Customer Reviews – Update
The advent of free, or minimal cost, ‘self-publishing’ services, just a few years ago, was exciting. Budding authors who had previously been frustrated by the intransigence of traditional publishers, now had free-reign. Many jumped upon the wagon with expectations of finding immediate success. Of course, everyone now appreciates the naivety of that. Nevertheless, it cannot … More Authors! – Do Not Lose Heart
Marketing has always been a challenge for independent (indie) authors, no matter which era they, have lived, or do live, in. In some measure the advent of social media has helped but as many will attest things have markedly changed and it looks like they will continue to do so. Organic … More The Future of Book Marketing for Independent Authors
Over the last couple of years, Twitter’s product managers have been looking at ways to improve customer experience. In particular, how to enable users to see more of what they are interested in. The two areas currently under development are: 1. A new Topics feature and 2. Enhancing the existing lists feature. … More Twitter Enhancements – Topics & Lists
Increasingly references to affiliation are seen online but what does it mean to be an affiliate? Definition ‘To bring or receive into close connection as a member or branch.’ (Merriam-Webster) ‘To associate as a member.’ (Merriam-Webster) ‘To bring into close association or connection.’ (Dictionary.com) ‘To adopt or accept as a member, subordinate, … More What is an Affiliate?
The conclusion regarding viability reached in a previous article Are Facebook Pages Worth the Effort?, raised the question of what this website and associated accounts have to offer. Regular followers, visitors, and readers will know, though over the years there have been occasional breaks, as far as possible articles are posted on a reasonably frequent … More What Does T. R. Robinson Publications Have to Offer?