An e-mail list, as the title implies, is simply a collection of e-mail addresses a user may utilise to send information/material to multiple recipients. Note 1: As usual, the topic will be considered from the perspective of an independent (indie) author though much would also apply to other online entrepreneurs and small businesses. Note 2: … More E-Mail Lists
This topic, as is often the case considering the overall intent for this website, will be approached from the perspective of an independent (indie) author. Nevertheless, much will also be of interest to other on-line entrepreneurs; small business users; etc. Note: The original intent for this article was to combine the topic of newsletters with … More Newsletters
As most Facebook users (over two billion) know, Facebook frequently reassess the algorithm they utilise for deciding which posts to display to a user. A further change is now (January 2018) to be introduced. What is changing? How will it impact users? What is changing? Prioritising posts It is intended the following will be … More Facebook – News Feed Changes
The series of articles relating to websites have proven popular therefore, at the start of a New Year when most people, including authors, will no doubt be contemplating their futures, it is thought many may appreciate having all the information available from one location. Why have a Website? The following are considered and discussed: … More Websites – Why? How? What?
The issue of whether to have a website or not has been previously discussed in Why have a Website? and will therefore not be further considered here, except to say the conclusion was: An author should always have one. (The issue of whether a blog alone is sufficient was also considered. The conclusion: No.) The … More Author Website – What to include?
Not another account to manage! No doubt many self-publishing authors will react that way. Life is hectic enough with having not only to write, format and publish but also publicise and market books. On top of which there is the need to constantly interact with readers, fans, followers, customers etc. No matter the perspective taken, … More Pinterest for Authors
No doubt many fellow authors, as well as readers, will have heard of BookBub and how any book included in one of its events appears to, always, do well on the day and after. It therefore seemed appropriate to ask someone who has succeeded in getting a book included in such an event to share … More BookBub Events
As the topic of Media Kit has been previously considered some may ask: Why this discussion about a Press Kit? This will be clarified in a moment. Also, just in case some readers are thinking it: The fact that press kits are now more commonly referred to as media kits has been covered in the … More Author Press Kit
Media Kit is the modern term for what used to be commonly referred to as a Press Kit. Traditionally press kits comprised a set of pre-packaged materials for distribution to members of the press and media for promotional purposes. These used to be created in physical form for posting to journalists, presenters, editors (newspaper/magazine) and … More Media Kit
This discussion will focus upon authors finding an appropriate audience/readership for their book(s). Generally, though not exclusively, most authors, unless the genre for their book is very specific and fits into a niche market, are unsure of the type of reader to aim for. Many simply consider their book is for the ‘general’ public. However, … More Finding the Right Audience