Marketing, for many authors, is an evil and sometimes terrifying concept. They would rather be left to get on with their writing and to live the quiet life of an introvert. However, like it or not, marketing is a necessary component in an author’s toolbox. How else will readers know their book(s) exist unless they … More Seasonal Marketing
Authors and readers frequently refer to a book as falling within a specific genre but does everyone truly understand what a genre is? Do they understand what type of work each genre encompasses? Prior to considering a variety of genre it is worth understanding what the word itself means. ‘Style of art or literature.’ (Oxford … More Genre – Defined
This topic was originally intended to form part of an overall article within which the variances between blurb and synopsis would be considered. However, it quickly became evident the eventual length of such an article would be unwelcome. The decision was therefore taken to consider synopsis’ and blurbs’ separately. What is a Synopsis? has already … More What is a Blurb?
The following text is based upon a guest post contributed by T. R. Robinson to the Library of Erana blog. Just to clarify: Character interviews are interviews with the primarily fictional protagonists and characters in a story. Of course, these may also be conducted with ‘real’ characters but where a book has … More Character Interviews
Most will have heard by now Google has brought their closure of Google Plus (G+) personal accounts forward from August 2019 to Tuesday 2 April 2019 (just over one week away). Google have provided the means for users to save a record of their G+ data (posts etc.) prior to that date: Once an account … More Google Plus (G+) Closing – Are you ready?
In a previous article Understanding Gmail the differences between traditional e-mail systems and Google’s Gmail and how each operates were considered. That gave rise to some additional reader questions and enquiries. Naturally, there is a lot more to the subject than may be concisely discussed in a single article, unless the reader wishes to be … More Gmail: Confirmation Messages; Wrongly Sent; Recovery; Snooze
In October (2018) Google announced the ‘consumer’ version of Google Plus (G+) would be closing in August 2019. ‘Consumer version’ is the one used by individual, non-business, users i.e. generally the private individual. However, the closure date has now been brought forward. Most G+ users should have seen the latest notification (contained in yellow … More Google Plus (G+) is Closing
A couple of recent articles discussed: What is an Author Platform? and What is Author Brand? One element common to both is the suggestion for authors to have a dedicated website. Why? Before listing benefits it may help those authors who have not already established a website to understand, in the current social media dominated … More The Why and How of a Website
Definition ‘A type of product manufactured by a particular company under a particular name.’ (Oxford Dictionary) ‘An identifying symbol, mark, logo, name, word and/or sentence that companies use to distinguish their product from others.’ (Investopedia) Brand creates an awareness, recognition and appreciation. It is the way people are made to feel about the person/company … More What is Author Brand?
Upon reading or hearing the word ‘platform’, most people will immediately think of a railway station or the raised area upon which a speaker stands. It is the latter concept that holds most relevance for this discussion. Though this is primarily aimed toward new, inexperienced, authors those already upon their author career path may find … More What is an Author Platform?