Writing Rules – Do Authors Have to Adhere to Them?

Reference to ‘Writing Rules’ regularly appears in author and writer related discussions, posts and articles. Nevertheless, the so called ‘rules’ are not usually listed, leaving readers with no option but to surmise what they are. It is in fact not easy to find such a list, however, a search of the internet, and through multiple … More Writing Rules – Do Authors Have to Adhere to Them?

Gmail: Confirmation Messages; Wrongly Sent; Recovery; Snooze

In a previous article Understanding Gmail the differences between traditional e-mail systems and Google’s Gmail and how each operates were considered. That gave rise to some additional reader questions and enquiries. Naturally, there is a lot more to the subject than may be concisely discussed in a single article, unless the reader wishes to be … More Gmail: Confirmation Messages; Wrongly Sent; Recovery; Snooze

What is Author Brand?

Definition ‘A type of product manufactured by a particular company under a particular name.’ (Oxford Dictionary) ‘An identifying symbol, mark, logo, name, word and/or sentence that companies use to distinguish their product from others.’ (Investopedia)   Brand creates an awareness, recognition and appreciation. It is the way people are made to feel about the person/company … More What is Author Brand?

Understanding Gmail

Though Google’s Gmail is a popular e-mail service it is probable many users do not really comprehend how fundamentally different the system is to other well known ones such as Yahoo, Outlook (Hotmail); AOL, etc. The differences need to be understood to avoid errors that could have serious impact. Much of the confusion comes from … More Understanding Gmail