The Business of Being a Writer by Jane Friedman

It is difficult to do this book justice in a short review. It is indeed a remarkable and comprehensive aid, especially for those new to the writing world. Note ‘writing world’ rather than authoring because this covers far more than just authoring books though it does of course also deal with that. To clarify it … More The Business of Being a Writer by Jane Friedman

Antitrust Investigations and Authors

  The term ‘antitrust’ is primarily used within the United States of America but has worldwide implications.     ‘In the United States, antitrust laws are intended to stop large firms taking over their competitors, fixing prices with their competitors, or interfering with free competition in any way.’ (Collins Dictionary) ‘Preventing or controlling trusts or … More Antitrust Investigations and Authors

What is Author Brand?

Definition ‘A type of product manufactured by a particular company under a particular name.’ (Oxford Dictionary) ‘An identifying symbol, mark, logo, name, word and/or sentence that companies use to distinguish their product from others.’ (Investopedia)   Brand creates an awareness, recognition and appreciation. It is the way people are made to feel about the person/company … More What is Author Brand?