The term ‘antitrust’ is primarily used within the United States of America but has worldwide implications. ‘In the United States, antitrust laws are intended to stop large firms taking over their competitors, fixing prices with their competitors, or interfering with free competition in any way.’ (Collins Dictionary) ‘Preventing or controlling trusts or … More Antitrust Investigations and Authors
Back in 2011-2012, when self-publishing was in its infancy, there was considerable interest in the new medium. Consequently, it was not difficult for new authors to gain attention for themselves and their books. Of course, the fact of it being a new product also meant there were fewer self-published books. Readers therefore had little difficulty … More Has Book Marketing become a Lottery?
Undoubtedly responses to this question will be varied. Summer holidays are a period when people like to take a break from their normal run-of-the-mill daily lives, or at least that is the theory. The principal aim is to relax and have fun: with family, where they have one; with friends; or sometimes alone (‘Getting away … More Are Summer Holidays a Time to Promote Books?
Regrettably, in modern society there appear to be numerous people whose only aim is to abuse and take advantage of the innocent, unsuspecting, online user. This is across the whole spectrum of online activity no matter where and when. How to remain safe in such circumstances is an issue for many. This article will specifically … More How to Stay Safe on Social Media
Before going on to discuss this topic it will help readers to understand what a Facebook Page is: Anyone who has interacted in any manner with Facebook will have encountered Facebook Profiles, which are the ‘personal’ pages for individuals. These are commonly, simply referred to as a ‘Facebook Profile’ and may be set to be … More Are Facebook Pages Worth the Effort?
Most will have heard by now Google has brought their closure of Google Plus (G+) personal accounts forward from August 2019 to Tuesday 2 April 2019 (just over one week away). Google have provided the means for users to save a record of their G+ data (posts etc.) prior to that date: Once an account … More Google Plus (G+) Closing – Are you ready?
In October (2018) Google announced the ‘consumer’ version of Google Plus (G+) would be closing in August 2019. ‘Consumer version’ is the one used by individual, non-business, users i.e. generally the private individual. However, the closure date has now been brought forward. Most G+ users should have seen the latest notification (contained in yellow … More Google Plus (G+) is Closing
Definition ‘A type of product manufactured by a particular company under a particular name.’ (Oxford Dictionary) ‘An identifying symbol, mark, logo, name, word and/or sentence that companies use to distinguish their product from others.’ (Investopedia) Brand creates an awareness, recognition and appreciation. It is the way people are made to feel about the person/company … More What is Author Brand?
Upon reading or hearing the word ‘platform’, most people will immediately think of a railway station or the raised area upon which a speaker stands. It is the latter concept that holds most relevance for this discussion. Though this is primarily aimed toward new, inexperienced, authors those already upon their author career path may find … More What is an Author Platform?
For those of the Christian faith Christmas is a time of thanksgiving for, and celebration of, the gift of God’s Son to mankind (generic term) without who there would be no redemption. In the modern materialistic world many forget this despite it being the root of gift giving (a reminder of what God has done … More How Authors and Readers May Gift Each Other