A couple of recent articles discussed: What is an Author Platform? and What is Author Brand? One element common to both is the suggestion for authors to have a dedicated website. Why? Before listing benefits it may help those authors who have not already established a website to understand, in the current social media dominated … More The Why and How of a Website
Upon reading or hearing the word ‘platform’, most people will immediately think of a railway station or the raised area upon which a speaker stands. It is the latter concept that holds most relevance for this discussion. Though this is primarily aimed toward new, inexperienced, authors those already upon their author career path may find … More What is an Author Platform?
The decision primarily depends upon intended purposes, aims and goals for the account. The topic will be principally considered from the perspective of an independent (indie) author and their use of Facebook for promotional/marketing purposes. Nevertheless, there will be elements that would apply equally to entrepreneurs of any type of business. Principle difference Profile: Essentially … More Facebook – Profile or Page?
As implied by the heading this is intended for new and inexperienced authors. It primarily constitutes an overview of the subject. Whether liked or not, the writing and publishing of a book are simply the first steps in an author’s career. They may well groan and consider after having spent endless hours pondering, structuring, creating … More A Beginners Guide to Marketing