Marketing has always been a challenge for independent (indie) authors, no matter which era they, have lived, or do live, in. In some measure the advent of social media has helped but as many will attest things have markedly changed and it looks like they will continue to do so. Organic … More The Future of Book Marketing for Independent Authors
Back in 2011-2012, when self-publishing was in its infancy, there was considerable interest in the new medium. Consequently, it was not difficult for new authors to gain attention for themselves and their books. Of course, the fact of it being a new product also meant there were fewer self-published books. Readers therefore had little difficulty … More Has Book Marketing become a Lottery?