This article was inspired by some self-posed questions: ‘Do authors have to be everywhere on social media?’ was the instigating question. This morphed into: ‘Do authors need social media?’ and ‘Do authors have to use social media?’ These resulted in this article that will attempt, in measure at least, to address those questions. Before continuing … More Authors and Social Media
Anyone who has used social media for a while will be familiar with #hashtags and their purpose. Nevertheless, just in case someone new to social media is reading this, here is a brief overview. Hashtags are a way for users to highlight content as being relevant to defined topics, themes, events, conversations, etc. In effect … More 15 Twitter and Instagram #Hashtags for Connecting with Readers
Due to advancing social media usage clarity between what publicity and marketing are has become blurred. Many now use the terms synonymously however, they fulfil different functions, or should. This article aims to clarify the issue and help authors in particular understand how to employ each. Note: Though it is principally authors this is being … More The Difference between Publicity and Marketing
In traditional publishing it used to be normal, and expected, authors would tour their home country and perhaps others, with news of their latest release. These tours comprised various public engagements in which the author would speak on: some topic from the book; their writing habits; where their inspiration came from; the writing life; etc. … More Blog Tours – What They Are and How to Set One Up
Marketing and finding time for it is, for many authors, irrespective of whether they are self-published or traditionally published, a bane. It is often a source of irritation because writing time has to be sacrificed to attend to it. Nonetheless, it is a necessary element in the authoring process. Without it how are readers to … More Making Time for Marketing
Marketing has always been a challenge for independent (indie) authors, no matter which era they, have lived, or do live, in. In some measure the advent of social media has helped but as many will attest things have markedly changed and it looks like they will continue to do so. Organic … More The Future of Book Marketing for Independent Authors
Back in 2011-2012, when self-publishing was in its infancy, there was considerable interest in the new medium. Consequently, it was not difficult for new authors to gain attention for themselves and their books. Of course, the fact of it being a new product also meant there were fewer self-published books. Readers therefore had little difficulty … More Has Book Marketing become a Lottery?