Tag: Book Marketing

Author Brand – New Podcasts: Hosted v Self-Hosted Website & Website Design

May 7, 2021

Podcasts, by facilitating multitasking, enable busy people not to miss out on information they may want or are interested in. In addition, the on-demand and ease of access nature, makes them an increasingly popular medium; as evidenced by the amount of people going about their business with earbuds inserted or headphones adorning their various hairstyles. … More Author Brand – New Podcasts: Hosted v Self-Hosted Website & Website Design

Authors and Social Media

Apr 13, 2021

This article was inspired by some self-posed questions: ‘Do authors have to be everywhere on social media?’ was the instigating question. This morphed into: ‘Do authors need social media?’ and ‘Do authors have to use social media?’ These resulted in this article that will attempt, in measure at least, to address those questions. Before continuing … More Authors and Social Media

15 Twitter and Instagram #Hashtags for Connecting with Readers

Mar 16, 2021

Anyone who has used social media for a while will be familiar with #hashtags and their purpose. Nevertheless, just in case someone new to social media is reading this, here is a brief overview. Hashtags are a way for users to highlight content as being relevant to defined topics, themes, events, conversations, etc. In effect … More 15 Twitter and Instagram #Hashtags for Connecting with Readers

The Difference between Publicity and Marketing

Oct 13, 2020

Due to advancing social media usage clarity between what publicity and marketing are has become blurred. Many now use the terms synonymously however, they fulfil different functions, or should. This article aims to clarify the issue and help authors in particular understand how to employ each. Note: Though it is principally authors this is being … More The Difference between Publicity and Marketing

Blog Tours – What They Are and How to Set One Up

Jul 7, 2020

In traditional publishing it used to be normal, and expected, authors would tour their home country and perhaps others, with news of their latest release. These tours comprised various public engagements in which the author would speak on: some topic from the book; their writing habits; where their inspiration came from; the writing life; etc. … More Blog Tours – What They Are and How to Set One Up

Pinterest for Authors

Nov 28, 2017

Not another account to manage! No doubt many self-publishing authors will react that way. Life is hectic enough with having not only to write, format and publish but also publicise and market books. On top of which there is the need to constantly interact with readers, fans, followers, customers etc. No matter the perspective taken, … More Pinterest for Authors