This article was inspired by some self-posed questions: ‘Do authors have to be everywhere on social media?’ was the instigating question. This morphed into: ‘Do authors need social media?’ and ‘Do authors have to use social media?’ These resulted in this article that will attempt, in measure at least, to address those questions. Before continuing … More Authors and Social Media
As the title implies this article relates to hashtags authors may utilise for connecting with fellow authors. Even the most introverted author will appreciate being part of a likeminded community. The comparative anonymity of online interaction helps those who seriously struggle with public exposure to share and learn. New authors, and some not so new, … More 15 Twitter and Instagram #Hashtags for Connecting with Authors
Anyone who has used social media for a while will be familiar with #hashtags and their purpose. Nevertheless, just in case someone new to social media is reading this, here is a brief overview. Hashtags are a way for users to highlight content as being relevant to defined topics, themes, events, conversations, etc. In effect … More 15 Twitter and Instagram #Hashtags for Connecting with Readers
Due to advancing social media usage clarity between what publicity and marketing are has become blurred. Many now use the terms synonymously however, they fulfil different functions, or should. This article aims to clarify the issue and help authors in particular understand how to employ each. Note: Though it is principally authors this is being … More The Difference between Publicity and Marketing
NetGalley is a site where book reviewers and other professional readers may obtain and read books BEFORE they are published. The term ‘Professional Readers’ equates to bloggers, book reviewers, booksellers, educators, journalists, and librarians. The private, individual, reader should therefore not be put off, provided they do publish reviews (on, book retail pages, social media, … More NetGalley – What It Is and How It Works
In traditional publishing it used to be normal, and expected, authors would tour their home country and perhaps others, with news of their latest release. These tours comprised various public engagements in which the author would speak on: some topic from the book; their writing habits; where their inspiration came from; the writing life; etc. … More Blog Tours – What They Are and How to Set One Up
As is usual in this website, this topic is being considered from an author’s perspective. In the past, with traditional publishing, an author’s primary responsibility was to write and to occasionally turn up at social, promotional, events and book signings. However, the world has changed and publishing companies are no exception. In modern days the … More Social Media Business Accounts
The term ‘antitrust’ is primarily used within the United States of America but has worldwide implications. ‘In the United States, antitrust laws are intended to stop large firms taking over their competitors, fixing prices with their competitors, or interfering with free competition in any way.’ (Collins Dictionary) ‘Preventing or controlling trusts or … More Antitrust Investigations and Authors
Back in 2011-2012, when self-publishing was in its infancy, there was considerable interest in the new medium. Consequently, it was not difficult for new authors to gain attention for themselves and their books. Of course, the fact of it being a new product also meant there were fewer self-published books. Readers therefore had little difficulty … More Has Book Marketing become a Lottery?
Undoubtedly responses to this question will be varied. Summer holidays are a period when people like to take a break from their normal run-of-the-mill daily lives, or at least that is the theory. The principal aim is to relax and have fun: with family, where they have one; with friends; or sometimes alone (‘Getting away … More Are Summer Holidays a Time to Promote Books?