~~~~~~~~ Note: Various relevant and related articles are linked to from within the text below. However, for those who prefer to read through uninterrupted, a complete linked list is provided at the end. ~~~~~~~~ The original intent had been to cover in one article the why and how of Instagram however, this would prove unwieldy … More Instagram for Authors – Part 2: How to Use
The original intent had been to cover in one article the why and how of Instagram however, this would prove unwieldy and lengthy. Therefore, for ease of reading, conciseness, and in acceptance of most having limited time resources, the topic is split into two parts. This one will deal with why authors in particular should … More Instagram for Authors – Part 1: Why Use
A series of previous articles looked at hashtags in general and in specific relation to Twitter and Instagram. A list of those articles, together with clickable links, is provided at the end of this article. Most social media users are accustomed to the use of hashtags on Twitter and Instagram and that by them they … More Hashtags – Using on Facebook & LinkedIn
This article was inspired by some self-posed questions: ‘Do authors have to be everywhere on social media?’ was the instigating question. This morphed into: ‘Do authors need social media?’ and ‘Do authors have to use social media?’ These resulted in this article that will attempt, in measure at least, to address those questions. Before continuing … More Authors and Social Media
As the title implies this article relates to hashtags authors may utilise for connecting with fellow authors. Even the most introverted author will appreciate being part of a likeminded community. The comparative anonymity of online interaction helps those who seriously struggle with public exposure to share and learn. New authors, and some not so new, … More 15 Twitter and Instagram #Hashtags for Connecting with Authors
Anyone who has used social media for a while will be familiar with #hashtags and their purpose. Nevertheless, just in case someone new to social media is reading this, here is a brief overview. Hashtags are a way for users to highlight content as being relevant to defined topics, themes, events, conversations, etc. In effect … More 15 Twitter and Instagram #Hashtags for Connecting with Readers
Due to advancing social media usage clarity between what publicity and marketing are has become blurred. Many now use the terms synonymously however, they fulfil different functions, or should. This article aims to clarify the issue and help authors in particular understand how to employ each. Note: Though it is principally authors this is being … More The Difference between Publicity and Marketing
NetGalley is a site where book reviewers and other professional readers may obtain and read books BEFORE they are published. The term ‘Professional Readers’ equates to bloggers, book reviewers, booksellers, educators, journalists, and librarians. The private, individual, reader should therefore not be put off, provided they do publish reviews (on, book retail pages, social media, … More NetGalley – What It Is and How It Works
In traditional publishing it used to be normal, and expected, authors would tour their home country and perhaps others, with news of their latest release. These tours comprised various public engagements in which the author would speak on: some topic from the book; their writing habits; where their inspiration came from; the writing life; etc. … More Blog Tours – What They Are and How to Set One Up
As is usual in this website, this topic is being considered from an author’s perspective. In the past, with traditional publishing, an author’s primary responsibility was to write and to occasionally turn up at social, promotional, events and book signings. However, the world has changed and publishing companies are no exception. In modern days the … More Social Media Business Accounts
