Due to advancing social media usage clarity between what publicity and marketing are has become blurred. Many now use the terms synonymously however, they fulfil different functions, or should. This article aims to clarify the issue and help authors in particular understand how to employ each. Note: Though it is principally authors this is being … More The Difference between Publicity and Marketing
NetGalley is a site where book reviewers and other professional readers may obtain and read books BEFORE they are published. The term ‘Professional Readers’ equates to bloggers, book reviewers, booksellers, educators, journalists, and librarians. The private, individual, reader should therefore not be put off, provided they do publish reviews (on, book retail pages, social media, … More NetGalley – What It Is and How It Works
In traditional publishing it used to be normal, and expected, authors would tour their home country and perhaps others, with news of their latest release. These tours comprised various public engagements in which the author would speak on: some topic from the book; their writing habits; where their inspiration came from; the writing life; etc. … More Blog Tours – What They Are and How to Set One Up
As is usual in this website, this topic is being considered from an author’s perspective. In the past, with traditional publishing, an author’s primary responsibility was to write and to occasionally turn up at social, promotional, events and book signings. However, the world has changed and publishing companies are no exception. In modern days the … More Social Media Business Accounts
The term ‘antitrust’ is primarily used within the United States of America but has worldwide implications. ‘In the United States, antitrust laws are intended to stop large firms taking over their competitors, fixing prices with their competitors, or interfering with free competition in any way.’ (Collins Dictionary) ‘Preventing or controlling trusts or … More Antitrust Investigations and Authors
Back in 2011-2012, when self-publishing was in its infancy, there was considerable interest in the new medium. Consequently, it was not difficult for new authors to gain attention for themselves and their books. Of course, the fact of it being a new product also meant there were fewer self-published books. Readers therefore had little difficulty … More Has Book Marketing become a Lottery?
Undoubtedly responses to this question will be varied. Summer holidays are a period when people like to take a break from their normal run-of-the-mill daily lives, or at least that is the theory. The principal aim is to relax and have fun: with family, where they have one; with friends; or sometimes alone (‘Getting away … More Are Summer Holidays a Time to Promote Books?
What do authors tell people when they ask what their book is about, (what is in it)? What should authors say about their book’s content when marketing/publicising? To some the above may appear to be odd questions; Of course, they know what they should be saying – can there be any doubt? Well … More What In Book?
What is a Book Subscription Service? A service that, for a small monthly fee, provides subscribers with access to a variety of products. As this website and integrated blog are primarily dedicated to authors and readers, this article will focus upon books though some services also provide access to films, music and games. Reader Benefits … More Authors & Book Subscription Services