Newsletters

This topic, as is often the case considering the overall intent for this website, will be approached from the perspective of an independent (indie) author. Nevertheless, much will also be of interest to other on-line entrepreneurs; small business users; etc. Note: The original intent for this article was to combine the topic of newsletters with … More Newsletters

Authors & Reviews

All authors, whether well known and traditionally published or an independent (indie) self-publishing one, value reviews. Without question these assist discoverability. They may also form the backbone for some publicity and marketing campaigns. In many ways they have taken over the role of word-of-mouth recommendations that used to be the mainstay for discoverability. Whether an … More Authors & Reviews

Why have a Website?

There is no question social media and blogging are, in these internet orientated days, the most popular avenues of communication. It has to be said, probably to the detriment of face to face interaction. As a result many do not bother with, or question the need for, a website. They do not consider there is … More Why have a Website?

Protocols

Depending upon a person’s background the word ‘protocol’ will conjure up different considerations. Historically it refers to, and still does in the right context, social and diplomatic behaviour: ‘The official procedure or system of rules governing affairs of state or diplomatic occasions.’ (English Oxford Dictionaries) ‘The accepted or established code of procedure or behaviour in … More Protocols