Free Landing Pages

In a previous article Landing Pages the overall concept of such pages was considered and discussed. One primary conclusion reached was ‘Overall, considering the costs involved, landing pages are most appropriate for those who run regular marketing campaigns and, of course, have the resources to do so. For indie authors, who usually just wish to … More Free Landing Pages

Using Social Media Scheduling Software Effectively

  Two previous articles considered the matter of social media scheduling:   Social Media Scheduling reflected upon the usefulness of having a scheduling system; and Scheduling Software looked at a couple of available options for auto-scheduling. This article is an extension to both and aims to help users gain the most from their scheduling systems … More Using Social Media Scheduling Software Effectively

Scheduling Software

In a previous article Social Media Scheduling the usefulness of, if not to some extent the necessity for, a scheduling system was discussed. This article, that centres primarily upon the availability of third-party scheduling software, is a follow-up to that discussion. As any internet search will reveal, there are a substantial number of companies offering … More Scheduling Software

Instagram and Authors

Is Instagram a useful tool for authors? It does have its advantages but it also has limitations and drawbacks. Authors, especially independent (indie) ones, consistently look for ways to get news of their books out to readers. The usual route, beside large paid for publicity campaigns that most indie author cannot afford and author websites … More Instagram and Authors

What In Book?

  What do authors tell people when they ask what their book is about, (what is in it)? What should authors say about their book’s content when marketing/publicising?   To some the above may appear to be odd questions; Of course, they know what they should be saying – can there be any doubt? Well … More What In Book?

Pinterest for Authors

Not another account to manage! No doubt many self-publishing authors will react that way. Life is hectic enough with having not only to write, format and publish but also publicise and market books. On top of which there is the need to constantly interact with readers, fans, followers, customers etc. No matter the perspective taken, … More Pinterest for Authors

BookBub Events

No doubt many fellow authors, as well as readers, will have heard of BookBub and how any book included in one of its events appears to, always, do well on the day and after. It therefore seemed appropriate to ask someone who has succeeded in getting a book included in such an event to share … More BookBub Events

Pinterest – Buyable Pins (Selling from Pinterest)

No doubt, like the writer, many independent (indie) authors will have noted Pinterest’s introduction of ‘Buyable Pins’ (Pins from which a user may directly purchase an item) with interest. After all, most authors, whether indie self-publishers or traditionally published, are constantly looking for additional ways to engage with their fans and readers. And, if there … More Pinterest – Buyable Pins (Selling from Pinterest)

Landing Pages

‘A web page which serves as the entry point for a website or a particular section of a website.’ (Unknown) The above does not really convey what is understood, by modern day users, to be a ‘landing page’. Users now think of them as being part of a marketing or advertising campaign or promotion. In … More Landing Pages