Smashwords Book Marketing Guide by Mark Coker

Marketing, no matter the business or person, is always a challenge. This is even more so for independent (indie) authors who, initially at least, have never been exposed to such a world. Consequently, anything that provides quality insight into it is very welcome. The author, Mark Coker, is the founder of Smashwords, a publishing and … More Smashwords Book Marketing Guide by Mark Coker

Seasonal Marketing

Marketing, for many authors, is an evil and sometimes terrifying concept. They would rather be left to get on with their writing and to live the quiet life of an introvert. However, like it or not, marketing is a necessary component in an author’s toolbox. How else will readers know their book(s) exist unless they … More Seasonal Marketing

Free Landing Pages

In a previous article Landing Pages the overall concept of such pages was considered and discussed. One primary conclusion reached was ‘Overall, considering the costs involved, landing pages are most appropriate for those who run regular marketing campaigns and, of course, have the resources to do so. For indie authors, who usually just wish to … More Free Landing Pages

Using Social Media Scheduling Software Effectively

  Two previous articles considered the matter of social media scheduling:   Social Media Scheduling reflected upon the usefulness of having a scheduling system; and Scheduling Software looked at a couple of available options for auto-scheduling. This article is an extension to both and aims to help users gain the most from their scheduling systems … More Using Social Media Scheduling Software Effectively

Scheduling Software

In a previous article Social Media Scheduling the usefulness of, if not to some extent the necessity for, a scheduling system was discussed. This article, that centres primarily upon the availability of third-party scheduling software, is a follow-up to that discussion. As any internet search will reveal, there are a substantial number of companies offering … More Scheduling Software

Instagram and Authors

Is Instagram a useful tool for authors? It does have its advantages but it also has limitations and drawbacks. Authors, especially independent (indie) ones, consistently look for ways to get news of their books out to readers. The usual route, beside large paid for publicity campaigns that most indie author cannot afford and author websites … More Instagram and Authors

What In Book?

  What do authors tell people when they ask what their book is about, (what is in it)? What should authors say about their book’s content when marketing/publicising?   To some the above may appear to be odd questions; Of course, they know what they should be saying – can there be any doubt? Well … More What In Book?