Back in 2011-2012, when self-publishing was in its infancy, there was considerable interest in the new medium. Consequently, it was not difficult for new authors to gain attention for themselves and their books. Of course, the fact of it being a new product also meant there were fewer self-published books. Readers therefore had little difficulty … More Has Book Marketing become a Lottery?
Marketing, for many authors, is an evil and sometimes terrifying concept. They would rather be left to get on with their writing and to live the quiet life of an introvert. However, like it or not, marketing is a necessary component in an author’s toolbox. How else will readers know their book(s) exist unless they … More Seasonal Marketing
In a previous article Landing Pages the overall concept of such pages was considered and discussed. One primary conclusion reached was ‘Overall, considering the costs involved, landing pages are most appropriate for those who run regular marketing campaigns and, of course, have the resources to do so. For indie authors, who usually just wish to … More Free Landing Pages
Two previous articles considered the matter of social media scheduling: Social Media Scheduling reflected upon the usefulness of having a scheduling system; and Scheduling Software looked at a couple of available options for auto-scheduling. This article is an extension to both and aims to help users gain the most from their scheduling systems … More Using Social Media Scheduling Software Effectively
In a previous article Social Media Scheduling the usefulness of, if not to some extent the necessity for, a scheduling system was discussed. This article, that centres primarily upon the availability of third-party scheduling software, is a follow-up to that discussion. As any internet search will reveal, there are a substantial number of companies offering … More Scheduling Software
Is Instagram a useful tool for authors? It does have its advantages but it also has limitations and drawbacks. Authors, especially independent (indie) ones, consistently look for ways to get news of their books out to readers. The usual route, beside large paid for publicity campaigns that most indie author cannot afford and author websites … More Instagram and Authors
What do authors tell people when they ask what their book is about, (what is in it)? What should authors say about their book’s content when marketing/publicising? To some the above may appear to be odd questions; Of course, they know what they should be saying – can there be any doubt? Well … More What In Book?
Not another account to manage! No doubt many self-publishing authors will react that way. Life is hectic enough with having not only to write, format and publish but also publicise and market books. On top of which there is the need to constantly interact with readers, fans, followers, customers etc. No matter the perspective taken, … More Pinterest for Authors
No doubt many fellow authors, as well as readers, will have heard of BookBub and how any book included in one of its events appears to, always, do well on the day and after. It therefore seemed appropriate to ask someone who has succeeded in getting a book included in such an event to share … More BookBub Events
This discussion will focus upon authors finding an appropriate audience/readership for their book(s). Generally, though not exclusively, most authors, unless the genre for their book is very specific and fits into a niche market, are unsure of the type of reader to aim for. Many simply consider their book is for the ‘general’ public. However, … More Finding the Right Audience