The Difference between Publicity and Marketing

Due to advancing social media usage clarity between what publicity and marketing are has become blurred. Many now use the terms synonymously however, they fulfil different functions, or should. This article aims to clarify the issue and help authors in particular understand how to employ each. Note: Though it is principally authors this is being … More The Difference between Publicity and Marketing

Smashwords Book Marketing Guide by Mark Coker

Marketing, no matter the business or person, is always a challenge. This is even more so for independent (indie) authors who, initially at least, have never been exposed to such a world. Consequently, anything that provides quality insight into it is very welcome. The author, Mark Coker, is the founder of Smashwords, a publishing and … More Smashwords Book Marketing Guide by Mark Coker

Seasonal Marketing

Marketing, for many authors, is an evil and sometimes terrifying concept. They would rather be left to get on with their writing and to live the quiet life of an introvert. However, like it or not, marketing is a necessary component in an author’s toolbox. How else will readers know their book(s) exist unless they … More Seasonal Marketing

Free Landing Pages

In a previous article Landing Pages the overall concept of such pages was considered and discussed. One primary conclusion reached was ‘Overall, considering the costs involved, landing pages are most appropriate for those who run regular marketing campaigns and, of course, have the resources to do so. For indie authors, who usually just wish to … More Free Landing Pages

Using Social Media Scheduling Software Effectively

  Two previous articles considered the matter of social media scheduling:   Social Media Scheduling reflected upon the usefulness of having a scheduling system; and Scheduling Software looked at a couple of available options for auto-scheduling. This article is an extension to both and aims to help users gain the most from their scheduling systems … More Using Social Media Scheduling Software Effectively

Scheduling Software

In a previous article Social Media Scheduling the usefulness of, if not to some extent the necessity for, a scheduling system was discussed. This article, that centres primarily upon the availability of third-party scheduling software, is a follow-up to that discussion. As any internet search will reveal, there are a substantial number of companies offering … More Scheduling Software