Pinterest for Authors

Not another account to manage! No doubt many self-publishing authors will react that way. Life is hectic enough with having not only to write, format and publish but also publicise and market books. On top of which there is the need to constantly interact with readers, fans, followers, customers etc. No matter the perspective taken, … More Pinterest for Authors

BookBub Events

No doubt many fellow authors, as well as readers, will have heard of BookBub and how any book included in one of its events appears to, always, do well on the day and after. It therefore seemed appropriate to ask someone who has succeeded in getting a book included in such an event to share … More BookBub Events

Pinterest – Buyable Pins (Selling from Pinterest)

No doubt, like the writer, many independent (indie) authors will have noted Pinterest’s introduction of ‘Buyable Pins’ (Pins from which a user may directly purchase an item) with interest. After all, most authors, whether indie self-publishers or traditionally published, are constantly looking for additional ways to engage with their fans and readers. And, if there … More Pinterest – Buyable Pins (Selling from Pinterest)

Landing Pages

‘A web page which serves as the entry point for a website or a particular section of a website.’ (Unknown) The above does not really convey what is understood, by modern day users, to be a ‘landing page’. Users now think of them as being part of a marketing or advertising campaign or promotion. In … More Landing Pages

BISAC (Book Industry Standards and Communications)

  What are BISACs? BISACs are a classification system for physical and digital products that: Determine where a book will be shelved in a bricks-and-mortar shop. Identify the genre and subject under which a book can be searched in on-line databases. Provide an industry approved list of subject descriptions. Provide a standard subject code list … More BISAC (Book Industry Standards and Communications)

Readers Selection Processes

Authors, especially indie (independent) ones, need some comprehension of how readers select a book. Publicity and marketing for all authors, no matter how published, is a challenge, especially in these days when hundreds of thousands of books are being independently published. Consequently, any information that may help target readers is invaluable. Before continuing there is … More Readers Selection Processes