Pinterest – Buyable Pins (Selling from Pinterest)

No doubt, like the writer, many independent (indie) authors will have noted Pinterest’s introduction of ‘Buyable Pins’ (Pins from which a user may directly purchase an item) with interest. After all, most authors, whether indie self-publishers or traditionally published, are constantly looking for additional ways to engage with their fans and readers. And, if there … More Pinterest – Buyable Pins (Selling from Pinterest)

Landing Pages

‘A web page which serves as the entry point for a website or a particular section of a website.’ (Unknown) The above does not really convey what is understood, by modern day users, to be a ‘landing page’. Users now think of them as being part of a marketing or advertising campaign or promotion. In … More Landing Pages

BISAC (Book Industry Standards and Communications)

  What are BISACs? BISACs are a classification system for physical and digital products that: Determine where a book will be shelved in a bricks-and-mortar shop. Identify the genre and subject under which a book can be searched in on-line databases. Provide an industry approved list of subject descriptions. Provide a standard subject code list … More BISAC (Book Industry Standards and Communications)

Readers Selection Processes

Authors, especially indie (independent) ones, need some comprehension of how readers select a book. Publicity and marketing for all authors, no matter how published, is a challenge, especially in these days when hundreds of thousands of books are being independently published. Consequently, any information that may help target readers is invaluable. Before continuing there is … More Readers Selection Processes