Due to advancing social media usage clarity between what publicity and marketing are has become blurred. Many now use the terms synonymously however, they fulfil different functions, or should. This article aims to clarify the issue and help authors in particular understand how to employ each. Note: Though it is principally authors this is being … More The Difference between Publicity and Marketing
In January 2020 notice was given, due to lack of interest, competition notifications would no longer be published in this website. To date that policy has been adhered to. However, details of a new awards competition have recently come to light. A competition, that due to its nature, may be more relevant to, and of … More Writer’s Digest – Personal Essay Awards Competition
Upon reading or hearing the word ‘platform’, most people will immediately think of a railway station or the raised area upon which a speaker stands. It is the latter concept that holds most relevance for this discussion. Though this is primarily aimed toward new, inexperienced, authors those already upon their author career path may find … More What is an Author Platform?
Two previous articles considered the matter of social media scheduling: Social Media Scheduling reflected upon the usefulness of having a scheduling system; and Scheduling Software looked at a couple of available options for auto-scheduling. This article is an extension to both and aims to help users gain the most from their scheduling systems … More Using Social Media Scheduling Software Effectively
The issue of whether to have a website or not has been previously discussed in Why have a Website? and will therefore not be further considered here, except to say the conclusion was: An author should always have one. (The issue of whether a blog alone is sufficient was also considered. The conclusion: No.) The … More Author Website – What to include?
Not another account to manage! No doubt many self-publishing authors will react that way. Life is hectic enough with having not only to write, format and publish but also publicise and market books. On top of which there is the need to constantly interact with readers, fans, followers, customers etc. No matter the perspective taken, … More Pinterest for Authors
As the topic of Media Kit has been previously considered some may ask: Why this discussion about a Press Kit? This will be clarified in a moment. Also, just in case some readers are thinking it: The fact that press kits are now more commonly referred to as media kits has been covered in the … More Author Press Kit
Media Kit is the modern term for what used to be commonly referred to as a Press Kit. Traditionally press kits comprised a set of pre-packaged materials for distribution to members of the press and media for promotional purposes. These used to be created in physical form for posting to journalists, presenters, editors (newspaper/magazine) and … More Media Kit
The decision primarily depends upon intended purposes, aims and goals for the account. The topic will be principally considered from the perspective of an independent (indie) author and their use of Facebook for promotional/marketing purposes. Nevertheless, there will be elements that would apply equally to entrepreneurs of any type of business. Principle difference Profile: Essentially … More Facebook – Profile or Page?
‘A web page which serves as the entry point for a website or a particular section of a website.’ (Unknown) The above does not really convey what is understood, by modern day users, to be a ‘landing page’. Users now think of them as being part of a marketing or advertising campaign or promotion. In … More Landing Pages