Note: For those who prefer to read through uninterrupted, the previous articles mentioned and linked to within the text below are also available from the linked list at the end of this article. This is the second article relative to using Pinterest to the best advantage. The first, Making the Most of Pinterest – Part … More Making the Most of Pinterest – Part 2: Hashtags
Note: Various relevant and related articles are linked to from within the text below. However, for those who prefer to read through uninterrupted, a complete linked list is provided at the end. This, the first of two articles relative to using Pinterest to the best advantage, looks into Keywords. The second Making the Most of … More Making the Most of Pinterest – Part 1: Keywords
A series of previous articles looked at hashtags in general and in specific relation to Twitter and Instagram. A list of those articles, together with clickable links, is provided at the end of this article. Most social media users are accustomed to the use of hashtags on Twitter and Instagram and that by them they … More Hashtags – Using on Facebook & LinkedIn
Due to advancing social media usage clarity between what publicity and marketing are has become blurred. Many now use the terms synonymously however, they fulfil different functions, or should. This article aims to clarify the issue and help authors in particular understand how to employ each. Note: Though it is principally authors this is being … More The Difference between Publicity and Marketing
Upon reading or hearing the word ‘platform’, most people will immediately think of a railway station or the raised area upon which a speaker stands. It is the latter concept that holds most relevance for this discussion. Though this is primarily aimed toward new, inexperienced, authors those already upon their author career path may find … More What is an Author Platform?
Two previous articles considered the matter of social media scheduling: Social Media Scheduling reflected upon the usefulness of having a scheduling system; and Scheduling Software looked at a couple of available options for auto-scheduling. This article is an extension to both and aims to help users gain the most from their scheduling systems … More Using Social Media Scheduling Software Effectively
The issue of whether to have a website or not has been previously discussed in Why have a Website? and will therefore not be further considered here, except to say the conclusion was: An author should always have one. (The issue of whether a blog alone is sufficient was also considered. The conclusion: No.) The … More Author Website – What to include?
As the topic of Media Kit has been previously considered some may ask: Why this discussion about a Press Kit? This will be clarified in a moment. Also, just in case some readers are thinking it: The fact that press kits are now more commonly referred to as media kits has been covered in the … More Author Press Kit
Media Kit is the modern term for what used to be commonly referred to as a Press Kit. Traditionally press kits comprised a set of pre-packaged materials for distribution to members of the press and media for promotional purposes. These used to be created in physical form for posting to journalists, presenters, editors (newspaper/magazine) and … More Media Kit
The decision primarily depends upon intended purposes, aims and goals for the account. The topic will be principally considered from the perspective of an independent (indie) author and their use of Facebook for promotional/marketing purposes. Nevertheless, there will be elements that would apply equally to entrepreneurs of any type of business. Principle difference Profile: Essentially … More Facebook – Profile or Page?
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