Facebook – Profile or Page?

The decision primarily depends upon intended purposes, aims and goals for the account. The topic will be principally considered from the perspective of an independent (indie) author and their use of Facebook for promotional/marketing purposes. Nevertheless, there will be elements that would apply equally to entrepreneurs of any type of business. Principle difference Profile: Essentially … More Facebook – Profile or Page?

Landing Pages

‘A web page which serves as the entry point for a website or a particular section of a website.’ (Unknown) The above does not really convey what is understood, by modern day users, to be a ‘landing page’. Users now think of them as being part of a marketing or advertising campaign or promotion. In … More Landing Pages

BISAC (Book Industry Standards and Communications)

  What are BISACs? BISACs are a classification system for physical and digital products that: Determine where a book will be shelved in a bricks-and-mortar shop. Identify the genre and subject under which a book can be searched in on-line databases. Provide an industry approved list of subject descriptions. Provide a standard subject code list … More BISAC (Book Industry Standards and Communications)

Readers Selection Processes

Authors, especially indie (independent) ones, need some comprehension of how readers select a book. Publicity and marketing for all authors, no matter how published, is a challenge, especially in these days when hundreds of thousands of books are being independently published. Consequently, any information that may help target readers is invaluable. Before continuing there is … More Readers Selection Processes