The decision primarily depends upon intended purposes, aims and goals for the account. The topic will be principally considered from the perspective of an independent (indie) author and their use of Facebook for promotional/marketing purposes. Nevertheless, there will be elements that would apply equally to entrepreneurs of any type of business. Principle difference Profile: Essentially … More Facebook – Profile or Page?
‘A web page which serves as the entry point for a website or a particular section of a website.’ (Unknown) The above does not really convey what is understood, by modern day users, to be a ‘landing page’. Users now think of them as being part of a marketing or advertising campaign or promotion. In … More Landing Pages
What are BISACs? BISACs are a classification system for physical and digital products that: Determine where a book will be shelved in a bricks-and-mortar shop. Identify the genre and subject under which a book can be searched in on-line databases. Provide an industry approved list of subject descriptions. Provide a standard subject code list … More BISAC (Book Industry Standards and Communications)
As implied by the heading this is intended for new and inexperienced authors. It primarily constitutes an overview of the subject. Whether liked or not, the writing and publishing of a book are simply the first steps in an author’s career. They may well groan and consider after having spent endless hours pondering, structuring, creating … More A Beginners Guide to Marketing
Authors, especially indie (independent) ones, need some comprehension of how readers select a book. Publicity and marketing for all authors, no matter how published, is a challenge, especially in these days when hundreds of thousands of books are being independently published. Consequently, any information that may help target readers is invaluable. Before continuing there is … More Readers Selection Processes